about good weekend

Good Weekend is Australia's premier newspaper-inserted magazine and has been the benchmark for excellence in Australian journalism for nearly 25 years.

Every Saturday, Good Weekend is inserted into Australia's most well respected newspapers, The Sydney Morning Herald and The Age - a must read for 1.7 million Australians in two major capital cities.

A confident leader in the inserted magazine market, Good Weekend offers a rare balance found in no other magazine; an even male/female readership and a mass reaching vehicle with premium appeal.

Delivering a dedicated, loyal and reliable reader base, Good Weekend is regularly invited into the sanctuary of the weekend, offering advertisers a unique opportunity to play a part in our readers' weekend routine.

"(Good Weekend is) part of my Saturday ritual: I luxuriate with it" Sydney F 40+

"It's the enjoyable bit" Sydney F18-39

"Good Weekend is the most relaxing part of the paper" Sydney F 40+

"I'm a religious Saturday paper purchaser" Melbourne F 40+

"It's habitual: every Saturday on the way to the market" Melbourne M 40+

Source: Good Weekend Qualitative Research Study 2004 - Publicis Mojo

the facts

• inserted into The Sydney Morning Herald and The Age every Saturday
• high quality, large format magazine
• saddle stiched on 55 gsm stock
• mass reach with an even male/female split
• Good Weekend is Australia's leading magazine vehicle for reaching AB readers, week after week

Contact your Good Weekend representative for a full list of 2008 special issues